HOUSE OF VIRA is a Canada-based online store that creates and curates artisan-made home linen and decor.
It Started With An Unmet Need
HOUSE OF VIRA was envisioned when Tania and her husband were setting up their new apartment in Toronto, shortly after moving to Canada from India. They went out looking for cotton bed sheets that weren’t plain whites or solids. The lack of options in the market sparked an idea. This spark converted into the creation of HOUSE OF VIRA which was founded on their shared love for colours, prints, and textures. And most importantly, a spirited passion to offer vibrant and unique choices to the North American market. A knack for textiles, familiarity with the market, and ease of communication made India the obvious choice to begin sourcing.
Spirit Canadian, Origin Indian
We a proud Canadian company and a woman-owned business. We are grateful that we get to call Canada home and for the opportunity to bring a little piece of our other home, India's textile and handicrafts heritage for our clients in North America, while also playing a small part in helping communities of artisans thrive and grow.
Crafted by Hand, Curated with Love
All our products are crafted by hand; hand block printed, hand-woven, hand-stitched, or hand embroidered by our brilliant artisan partners in India. All products are made in small batches from scratch, exclusively for HOUSE OF VIRA. Every misplaced speck of colour, a smudge here and there, or imperfection that these items carry tells the story of the labour of love that went into their creation and lends authenticity to the handmade process.
No Fair-weather Friends
We launched HOUSE OF VIRA in March 2020, alongside a global pandemic. Navigating in a new world of uncertainty presented a unique set of challenges for us as a new business. During these challenging times, we are proud to have created and nurtured relationships with our suppliers, and, artisans, working together towards the preservation and prosperity of art forms that are steeped in traditions spanning centuries.
Inspiration and Process
“Pushing the boundaries of colour” - is the official party line at HOUSE OF VIRA!
We are forever inspired by all things colourful, the timelessness of Indian textiles, natural materials, and the influence of the rich culture that we have grown up in. We strive to always bring you goods that transcend trends and add meaning, comfort, and uniqueness to your home.
We carefully select fabrics, designs, and home decor articles that are distinctive and versatile. Our partners then create our products in small batches, adhering to the specifications that we provide while maintaining the highest standards of quality. We bring goods directly from the source to you.
Finding Our Purpose
Your purchase at HOUSE OF VIRA supports artisans by providing them increased employment opportunities, thereby contributing to the betterment of their lives as well as that of their families. We are taking tiny steps, one at a time, to create a more purposeful shopping experience for our customers that goes beyond just shopping for home decor. We are learning and evolving as we go. If you have any ideas, questions, suggestions, or just want to say hi, write to us at support@houseofvira.com. We would love to hear from you! Thank you for being part of our journey.